Top 5 Fashion Games on Android in the UK: Q1 2023 Performance

The first quarter of 2023 saw notable trends in the performance of the top 5 fashion games on the Android platform in the United Kingdom. Here's a closer look at how these apps fared in terms of downloads, revenue, and active users.

Makeover Studio: Makeup Games experienced a fluctuating trend in weekly revenue, which peaked at around $538 in mid-January before gradually declining to $194 by the end of March. Weekly downloads followed a similar downward trajectory, starting at approximately 36K at the end of December and dropping to around 4.3K by the end of March. Despite this decline, weekly active users showed some resilience, with numbers fluctuating between 68K and 45K throughout the quarter.

Makeover salon: Makeup ASMR saw a modest revenue peak of $133 in the third week of January, but this figure generally remained low, with occasional upticks. Weekly downloads started strong at around 23K but dipped significantly to approximately 1.2K by late March, with a slight rebound to 7.9K in the final week. Active users initially surged to 45K in the second week but gradually decreased to around 34K by the end of the quarter.

Magic Princess: Dress Up Games had minimal revenue, never exceeding $17 in any given week. Weekly downloads showed a strong start at approximately 18.7K in early January but declined to around 3.6K by the end of March. However, weekly active users displayed a steady growth, starting from 8.6K and reaching an impressive 66K by the end of the quarter.

DIY Paper Doll did not generate any revenue during this period. However, it saw a significant rise in weekly downloads, starting at around 7.8K in mid-February and peaking at approximately 21.6K by the end of March. Active users followed a similar upward trend, beginning at 7.5K and reaching nearly 49K by the end of the quarter.

Fashion Battle - Dress up game maintained a steady revenue stream, peaking at $123 in the final week of March. Weekly downloads fluctuated, starting at around 17.8K at the end of December, dipping to 6.1K in early February, and then rising again to approximately 9.9K by the end of March. Active users showed a gradual decline from 57K in late December to around 38K by the end of March.

For more detailed insights and analytics on these apps, visit Sensor Tower.